Vital data now available to improve employee communications and engagement.
In an effort to provide communications and HR professionals with the greatest insight into how employees are interacting and engaging with content and other important corporate information, APPrise Mobile today launched an enhanced analytics platform. The new analytics that is now part of theEMPLOYEEapp content management system allows companies to retrieve important data and create reports via an intuitive and easy to use dashboard.
Through the enhanced analytics, those responsible for communicating with a company’s workforce will be better able to evaluate the success of the content they distribute while measuring how well employees are engaging with it. Examples include how much time employees spend on specific content like videos, if they are reading entire newsletters or just certain stories contained in them and what information is most often accessed via mobile versus other distribution channels.
“Mobile technology has changed the way individuals consume content and theEMPLOYEEapp’s enhanced analytics platform allows communicators to better understand whether the content they are creating is important to and resonates with their employees,” said Jeff Corbin, CEO of APPrise Mobile. “In addition, it allows them to evaluate the effectiveness of their work, decide whether resources should be allocated differently and make decisions that truly optimize engagement and ultimately business success.”
Examples of how theEMPLOYEEapp analytics platform will help communications and HR professionals in their work include the ability to:
- Evaluate what content is viewed the most and for how long – stop generating that which is ignored
- Determine the frequency and quality of content being created – understand the correlation between communications and business success
- Know that information is actually being received by the front-line – stop relying on cascading systems of communications
Corbin concluded, “We appreciate the involvement of many clients of theEMPLOYEEapp who participated in focus-group conversations and shared their input on the data points and other information that will allow them to best evaluate their work. At APPrise Mobile, we do not develop in a vacuum; we rely heavily on feedback from the professionals using our technology to ensure that our solution is not only a practical one, but one that addresses their real challenges and hopefully helps them to be more successful.”
For more information on theEMPLOYEEapp and the new analytics features available for communications and human resource professionals, click here. To read Corbin’s blog accompanying this press release, click here.
About APPrise Mobile
APPrise Mobile is the developer of theEMPLOYEEapp®, an internal communications and employee engagement mobile platform that allows companies of any size to have their own branded app for Apple and Android devices (as well as a web app). It securely integrates with a company’s employee database and allows for the aggregation and distribution of content, workplace tools as well as the instantaneous push of messages, directly to an employee’s mobile device.