Press Releases

Trends in Communications Industry Show Companies Slow to Adopt New Technologies

NEW YORK — June 20, 2017 —  The Public Relations Society of America (PRSA) and theEMPLOYEEapp by APPrise Mobile today released findings from a new study on technology usage by the Communications Industry.  The report is based on a survey of more than 600 communications professionals and reveals that while companies have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies like email to communicate internally with employees. The study found that while the vast majority of individuals now possess mobile devices, companies are behind the curve in effectively deploying and using them for communications and content distribution. The survey explored the use of old and new technologies by communications professionals with respect to four main categories of technology: email, social media and mobile technology as well as messaging and social collaboration tools. The survey sought to determine how each is being used for both internal and external communications and their effectiveness for both. “Communicators understand the importance of finding technology that suits our ‘always on’ culture and emphasizing the role that digital storytelling has in today’s mobile-first world,” said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA. “Yet, based on organizations’ seemingly limited investment in newer technologies and reticence to move away from email and intranets, old-school communication tactics remain the dominant method of distributing information.” Jeff Corbin, CEO of APPrise Mobile, commented, “The past several years have seen a very rapid change when it comes to the use of technology to communicate with an organization’s internal and external audiences. It is safe to now... read more

America’s Invisible Bosses: Many U.S. Workers Don’t Know their CEO’s Name or Face

New survey from APPrise Mobile finds that nearly a quarter of workers at medium to enterprise companies do not know who is in charge of their organization New York, NY – April 26, 2017 – A large percentage of Americans working at mid- to enterprise-sized companies cannot name their CEO or even pick him or her out of a lineup. According to a new survey released today by mobile employee communications company APPrise Mobile, nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO. The survey also found that those early on in their careers are less familiar with company leadership than their more senior colleagues. For those workers just starting out between the age 18 and 24 (Gen Zers), only 66 percent said they know the name of their company’s chief executive. This compared to 78 percent of those over age 25. (Almost) never forget a face While some employees clearly aren’t great with names, the problem extends to faces too. A third of workers surveyed (32 percent) were not sure they could identify their CEO if asked to from a lineup. The youngest employees were again less likely to know what their company’s chief executive looked like. Only 54 percent of those between 18 and 24 year olds were confident of passing the lineup test, compared to 69 percent of those older than 25. Walk with kings and lose the common touch The disconnect is understandable as the overwhelming majority of those surveyed (71 percent) do not work in the same location as... read more

APPrise Mobile Launches International Hosting with Amazon Web Services

theEMPLOYEEapp® Platform Now Available in Multiple Languages As international demand for theEMPLOYEEapp® continues to grow, APPrise Mobile announced today that its mobile communications platform now supports data hosting in all Amazon Web Services (AWS) facilities around the World.  In doing so, companies that require that their data be securely stored in a particular country or region can take advantage of theEMPLOYEEapp and have their own branded app through which to communicate with their employees via all mobile devices. APPrise Mobile also announced that theEMPLOYEEapp is now available in any language. Jeff Corbin, CEO of APPrise Mobile, said, “As more companies move their workplace tools and systems to the cloud, it is not surprising that they are now looking for a comprehensive way to not only communicate instantaneously and simultaneously with their employees, but also to organize content so that it is easily accessible through the small screens of the mobile device.  This is a global opportunity and over the past year, companies from countries including Australia, Germany, the United Kingdom and more have sought out theEMPLOYEEapp as an easy to deploy and cost effective way to accomplish this.  Our most recent developments ensure that we can support the data storage and security needs of any company, from any country as well as their respective language requirements.” About theEMPLOYEEapp theEMPLOYEEapp® by APPrise Mobile is an internal communications and employee engagement mobile solution that allows any organization to have its own native app on Apple and Android mobile devices (as well as a web app for any other device that has a web browser).  It securely integrates with a company’s employee... read more

PRSA Launches Members Only Mobile App

APPrise Mobile Powers New Communications Channels and Opportunities for Member Engagement NEW YORK – October 18, 2016 – The Public Relations Society of America (PRSA), the nation’s largest professional group for public relations and communication professionals, today announced the launch of its new PRSA Member App. The PRSA Member App will utilize theEMPLOYEEapp® technology platform developed by APPrise Mobile and is only available to PRSA Members. Through the app, for the first time, PRSA members will have convenient access to the latest edition of Issues and Trends, top-rated webinars, Association web portals, exclusive content and more on their preferred mobile device.  In the coming months, discounts and other member perks will also be made available through the app. “The PRSA Member App is part of our mobile strategy and one of the key elements in our overall approach to provide members with easier access to our benefits, content and the ability to engage wherever and whenever it is most convenient for them,” said Joseph Truncale, CEO of PRSA. “Today we are living in a mobile-first world. A few years ago, PRSA introduced its Ethics App to rave review by the members, and now we are building on what we have learned to provide even more value,” said Mark W. McClennan, APR, 2016 PRSA National Chair of PRSA. “Increasing our mobile focus will open up more opportunities for our members to engage with us in the future and get the information they need, when they need it, in whatever form they prefer.” Jeff Corbin, CEO and Founder of APPrise Mobile, said, “By using our technology platform, the PRSA has recognized... read more

APPrise Mobile Raises $1 Million Seed Round

Mobile Communications Platform to Use Funds to Scale Technology Development, Sales and Marketing. NEW YORK – September 19, 2016 – APPrise Mobile, the native app platform for mobile communications and creator of theEMPLOYEEapp® and theIRapp®, today announced that it has closed its initial “Series Seed” equity capital round of financing.  With investments by TMT Investments PLC, principals of Terrapin Partners, LLC and several angel investors, the company raised more than $1 million. Since the creation of its mobile platform in 2012, APPrise Mobile has experienced rapid steady growth within the corporate communications and HR industries and was recognized by the leading technology analyst group, Gartner, as one of its “Cool Vendors” in the Digital Workplace category in 2016.  Today more than 400,000 employees have access to APPrise Mobile’s theEMPLOYEEapp offered by their employer. With the additional funding, the Company will continue the development of its turn-key software technology and accelerate its sales and marketing initiatives. “We are excited to have the support and partnership of TMT Investments in Silicon Valley and Terrapin Partners in Silicon Alley,” said Jeff Corbin, CEO and Founder of APPrise Mobile.  “Since we founded our company more than four years ago, Fortune 100 and enterprise organizations across all industries have embraced our technology solution for its simplicity and cost effectiveness. In under a month, any company can have its own branded app to communicate with its employees, investors and other external constituents.” “In a very short period of time, Corbin and his team have recognized a need in the communications and HR industries, built a solid platform and gained significant traction among large enterprises as well... read more