Need to Know

Workplace Managers Anticipate Big Changes as Generation Z Enters the Workplace

Generation Z is being met with a high-level of apprehension and doubt as they begin to graduate from college and enter the workforce for the first time. More than 1,000 managers took part in a survey commissioned by APPrise Mobile and responded saying that they believe it will be difficult to communicate with and train Gen Z employees. However, at the same time, they hope that the use of digital technologies will help them to connect and engage Gen Z…Read more

Mobile Views

We Can Control Our Communications Technology Destiny

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. In a recent blog, Jeff Corbin discusses recent research conducted by the PRSA in partnership with APPrise Mobile and the opportunity that now exists for PR professionals to control their communications technology destiny to make their work more effective and engaging…Read more

APPrise Mobile Welcomes


GoodwillNorthGeorgiaWho: Goodwill of North Georgia, the nonprofit organization, has provided job training and employment services to the people of North Georgia for more than 90 years.  The organization currently operates 58 stores and attended donation centers.

What Product: theEMPLOYEEapp

Interesting Fact: Goodwill of North Georgia currently partners with Wal-Mart, Target, UPS, and many other large companies to hire and train members of the community.

Water Cooler  

Entrepreneur: Why Elon Musk’s Vision of Communications Over Collaboration Won’t Work for Most Businesses

Elon Musk, CEO of Tesla, recently preached the virtues of collaboration and lack of hierarchical communications as a best practice for successful communications in a company. While that may work for Tesla, not all companies are set up or staffed like a high tech/engineering company similar to Tesla. For most businesses, top down communications remain vital to operations, employee engagement and overall business success…Read more

Tweet of the Month

JC Glasses no tie

 Top-down communications & collaboration are not mutually exclusive – Great to be featured in @Entrepreneur:


Follow our CEO Jeff Corbin on Twitter! @jcorbinIR