Mobile Trends in the Workplace
The workforce of the 21st century is more connected and dispersed than ever before, and technology is shaping the way employees are getting their work done. In Part 1 and Part 2 of theEMPLOYEEapp’s Mobile Trends in the Workplace Survey, we examined what employees have to say about technology and communications. A few other outlets had an interesting take on the results – read it for yourself:
The Mobile Challenge: Could Your Company do what The New York Times did?
If your company is like most companies, your web presence is about as important as the oxygen you breathe. It’s your digital footprint. It’s your identity. It’s how your customers, potential employees and partners find you. When was the last time you took a look to see how many of your website visitors came from mobile versus a traditional desktop browser? If you’re keeping up with U.S. mobile consumption habits, it’s likely to be about 50/50 or even 60/40.
In June, The New York Times undertook a bold experiment and shut off desktop computer access to the home page of NYT.com, forcing reporters, ad sales executives and others to experience how more than 50 percent of their readers access their site – via their mobile device.
Publishers aren’t the only ones who are experiencing this dramatic shift of website traffic taking place through the mobile device. Depending on the statistics you pay attention to, anywhere from 40 to 60 percent of all website traffic comes from a smartphone:
- According to comScore, smartphones and tablets combined for 6o percent of all online traffic
- Emails are now predominately opened on a mobile device
- 50.3% of ecommerce website traffic coms from a mobile device
So, how would your company fair if you embarked on the same experiment that The New York Times did?
Meeting Investor Needs: Mobile or Bust
Mobile technology, and particularly the use of mobile devices in the workplace, is no longer a trend — it’s a reality. Just take a quick look at the partnership formed between Apple and IBM or the more recent announcement from Red Hat and Samsung, and you can see that some of today’s biggest companies are gearing up to deliver superior software solutions for the mobile device (otherwise known as “apps”). Yet, as investors and companies alike prepare for this quarter’s earnings season, we have to question how and whether this “trend” has yet to truly impact the work habits and communications efforts of the overall financial and investor relations community.
Click here to continue reading the full blog.
iOS 9 Goes Beta
While our developers are hard at work on new features and functionality for our own products, we’re excited to see the improvements that will come with the release of iOS 9 in the Fall. CNET provides a great recap of some of the changes to expect.
APPrise Mobile Welcomes
Interesting Fact: The Company recently achieved a ranking in the 2015 TSX Venture 50, from over 1,900 companies listed on the TSX Venture Exchange.