Employee Engagement Initiatives Just Aren’t Engaging
According to the well-known Gallup study, U.S. companies are losing between $450 billion and $550 billion due to employee disengagement. Yet, according to theEMPLOYEEapp’s most recent Mobile Trends in the Workplace study, companies continue with the ‘same old same old’ and are utilizing tactics that aren’t actually engaging their employees.
Released last week, Part III of theEMPLOYEEapp’s Mobile Trends in the Workplace surveyed more than 300 communications professionals to determine if their employee engagement initiatives were getting the job done. The conclusion: Employers acknowledge that what they are doing regarding employee engagement, isn’t engaging.
Going Mobile: “Anytime, Anywhere” Employee Engagement
Ally Bunin, AVP, Organizational Communications, North Shore-LIJ (soon to be Northwell Health), recently wrote a blog highlighting a major employee communications initiative that North Shore-LIJ is undertaking as they rename the company to Northwell Health. In doing so, she addresses many of the challenges that organizations, both large and small, face on a daily basis in communicating with their employees. To the extent much of North Shore’s workforce is comprised of Millennials, individuals who don’t spend their days behind a desk and people who are increasingly becoming dependent on their mobile device for information, Ally’s blog succinctly demonstrates the need for businesses to implement a mobile employee engagement strategy.
I encourage everyone to read the full blog here. Here’s an excerpt to whet your appetite.
It’s time to turn front-line employee communications on its head.
We’re doing this by going mobile. Why? Because we know that’s what our employees need. Because they told us they want it. And, because our organization can’t afford to keep relying on traditional channels to connect with its workforce, particularly inside an industry that’s dramatically transforming before our eyes.
Authentic Content Still Reigns King
Over the past few weeks, Goldman Sachs generated a lot of media attention regarding its latest earnings announcement. In case you didn’t hear, Goldman decided to forgo the traditional business wire and instead only publish their press release on their corporate website, and then tweet out relevant and high-level bullets from the release.
Jeffrey Goldberger, Managing Partner at KCSA Strategic Communications, recently took to a blog post to provide his thoughts on the matter. You can read the full blog here. In short, his argument is that Goldman can basically do whatever they want, and the masses will follow (he refers to this as brand permission). However, for companies that lack brand permission, and therefore don’t have the amount of media attention and eyeballs on their public equities as they’d like, the traditional newswire route is still the best route to reach the widest audience possible.
While we won’t take on the topic of using a wire service versus not, we would argue that the most important aspect of distributing public company information is to ensure that it is timely and authentic. As we blogged a few weeks ago in regards to Avon and Twitter, there are only a few places an investor can go where they can be certain that the information posted is authentic. Since we launched theIRapp three years ago, we have stressed the importance of a company’s IR website and IR app as the way to ensure that the public has instantaneous access to authentic, company generated information and content. If investors and the media rely on other Internet-based sources (and even the SEC’s database), misinformation is bound to occur.
Employee Engagement in the Mobile Age – Free Webinar
On the heels of theEMPLOYEEapp’s Mobile Trends in the Workplace survey, we’ll be speaking with Internal Communications professionals from three companies to see how the results stack up against real world examples. Join us on November 17th at 2:00 pm ET to hear how these companies are engaging their employees.
APPrise Mobile Welcomes
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Interesting Fact: On October 1, 2015, Berry Plastics Group, Inc. completed their acquisition of AVINTIV Inc., creating a global leader in plastics packaging and engineered specialty materials.