Water Cooler  

Rethinking Content Distribution: 3 Trends to Look for in 2017

2017 has the potential to be a transformative one for us in the PR and communications industry. Given the proliferation of mobile technology in the workplace, never before have we had the ability to push information and communicate so personally, directly and instantaneously with the people we want to reach. In the most recent publication of The Public Relations Strategist, Jeff Corbin offers his insights and analysis of three trends he sees unfolding in the year ahead.

Click here for more ways to diversify your content distribution in 2017.



Need to Know

2017 Communications Technology Survey

To better understand the challenges and opportunities that exist in our industry with respect to the use of technology, the Public Relations Society of America (PRSA), in partnership with theEMPLOYEEapp, is conducting this survey to learn just how much of an impact old and new workplace tools and technologies play when it comes to our work in the PR industry.

Click here to take the survey and help us better understand the challenges and opportunities that exist in our industry with respect to the use of technology.




Mobile Views

Caring for the Frontline through Mobile

Frontline workers – those who are on their feet caring for patients, in factories and warehouses, or serving you in restaurants and hotels – comprise 80% of the global workforce. Yet, this important audience is often neglected when it comes to the way in which companies communicate with them.

Given this data along with current employee engagement rates, shouldn’t more attention be paid to making sure everyone is able to easily and conveniently access the information that is important to them and that helps them do their jobs better?

Click here to learn how companies are engaging frontline workers using mobile technology.



APPrise Mobile Welcomes

Who: Charleston Area Medical Center (CAMC) is the flagship of the CAMC Health System and employs more than 7,000 people.

What Product: theEMPLOYEEapp

Interesting Fact: CAMC was named to Healthgrades America’s Best Hospitals list for 2017 – the highest level of distinction!