Holmes Report: Industry News In Brief (May 14, 2018)

Holmes Report: Industry News In Brief (May 14, 2018)

MP&F changes its name, APPrise improves an app and PROI names new vice-chairs.

NASHVILLE —MP&F Public Relations has been renamed MP&F Strategic Communications. The staff-driven rebrand reflects the agency’s growing service areas and integrated approach to client service. The agency has a roster of more than 100 clients from across the country and is a founding member of the Tennessee Public Relations Alliance.

NEW YORK — APPrise Mobile has added an enhanced analytics platform to theEMPLOYEEapp, an internal communications and employee engagement mobile platform. The new analytics offering allows companies to retrieve data and create reports via a dashboard. The feature is designed to help employers better evaluate the success of the content they distribute while measuring how well employees are engaging with it.

NEW YORK — PROI Worldwide, the partnership of integrated independent communications agencies, has  selected three female agency owners to serve as vice-chairs representing the Americas, EMEA and APAC. Laura Tomasetti, appointed vice-chair of the Americas, is CEO of 360PR+. Kaija Pohjala, EMEA vice-chair, is managing partner of Finnish agency Cocomms. Angela Scaffidi, appointed vice-chair of the APAC region, is managing partner of the Australian agency Senate SHJ.

This article was originally published on May 14th, 2018: https://www.holmesreport.com/latest/article/industry-news-in-brief-(may-14-2018)