Communications Industry Investing More in Technology

Communications Industry Investing More in Technology

Second Annual PRSA/APPrise Mobile Technology Survey Shows Increased Reliance on Mobile Tech, Importance of Rethinking Digital Workplace Strategies   NEW YORK (May 17, 2018) – PRSA and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics. Companies increasingly recognize the importance of mobile technology, but the survey also found that there is no real strategy behind the use of mobile in the workplace. In other findings, email continues to be the most highly used messaging tool, despite the fact that most respondents believe it is not the most effective form of communication. Compared to last year, there is also greater usage of and reliance on newer communications technologies such as social media, social collaboration and messaging, More than 700 industry pros responded to the second annual survey, which sought to understand companies’ budget priorities, what technologies are most effective, and what needs to be done technologically to ensure that communicators are best equipped to do their work. “We’re seeing greater adoption of social and mobile media, without companies relinquishing established strategies and channels,” said Anthony D’Angelo, APR, Fellow PRSA, 2018 Chair, Public Relations Society of America. “Technology investments are certainly going up, and the next step will be for organizations to assess whether their ROI is growing commensurately.” “The vast majority of the workforce is now comprised of younger generations like millennials and Generation Z,” said Jeff Corbin, CEO, APPrise Mobile. “They are dependent on the small screens of their mobile devices, so we need to think not so much about what technologies we...
theEMPLOYEEapp by APPrise Mobile Launches Enhanced Analytics Platform

theEMPLOYEEapp by APPrise Mobile Launches Enhanced Analytics Platform

Vital data now available to improve employee communications and engagement. In an effort to provide communications and HR professionals with the greatest insight into how employees are interacting and engaging with content and other important corporate information, APPrise Mobile today launched an enhanced analytics platform.  The new analytics that is now part of theEMPLOYEEapp content management system allows companies to retrieve important data and create reports via an intuitive and easy to use dashboard. Through the enhanced analytics, those responsible for communicating with a company’s workforce will be better able to evaluate the success of the content they distribute while measuring how well employees are engaging with it.  Examples include how much time employees spend on specific content like videos, if they are reading entire newsletters or just certain stories contained in them and what information is most often accessed via mobile versus other distribution channels. “Mobile technology has changed the way individuals consume content and theEMPLOYEEapp’s enhanced analytics platform allows communicators to better understand whether the content they are creating is important to and resonates with their employees,” said Jeff Corbin, CEO of APPrise Mobile.  “In addition, it allows them to evaluate the effectiveness of their work, decide whether resources should be allocated differently and make decisions that truly optimize engagement and ultimately business success.” Examples of how theEMPLOYEEapp analytics platform will help communications and HR professionals in their work include the ability to: Evaluate what content is viewed the most and for how long – stop generating that which is ignored Determine the frequency and quality of content being created – understand the correlation between communications and...

PRSA and APPrise Mobile Launch New Podcast Series: “How I Communicated That” Debuts Exclusively on PRSA Member App

Premiere Episode to Air on February 15th With Guest Lisa Ryan, SVP/Managing Director at Heyman Associates NEW YORK (February 15, 2018) – The Public Relations Society of America (PRSA) and APPrise Mobile today announced the launch of a new podcast series designed to share instructive, real world experiences that help communications professionals hone their skills amidst a rapidly changing environment. “How I Communicated That” will be hosted by APPrise Mobile CEO Jeff Corbin, in conversations with some of America’s most respected communications pros. Insightful, timely stories will focus on topics such as challenging moments in their careers and how they navigated them, lessons learned along the way, tips for success, and inspiration for the future. The first episode will go live on February 15, 2018, exclusively on the PRSA Member app, and will feature Lisa Ryan, SVP/Managing Director at Heyman Associates. Corbin and Ryan will discuss the current state of the PR job market, including what recruiters are looking for, where today’s opportunities are, the skills most in demand, and the pros/cons of specialist vs. generalist. Beginning on April 17th, the episode will be available on www.theEMPLOYEEapp.com and www.prsa.org. The podcast represents a fresh, strategic initiative to inform members about how professionals across the country are managing the evolving profession. “How I Communicated That” will map to PRSA’s key editorial themes for 2018, seeking to assess how technology and societal change are affecting key communications disciplines such as creative storytelling, reputation management, crisis communications and employee engagement. “We’re thrilled to be working with Jeff and Apprise Mobile on this podcast series,” said Joseph Truncale, PRSA CEO. “Professionals in our industry face a shifting landscape awash with both...
APPrise Mobile Names Doug Pierce Chief Operating Officer

APPrise Mobile Names Doug Pierce Chief Operating Officer

New York – December 12, 2017 – APPrise Mobile, a mobile communications and engagement technology company focused on internal employee and external communications, today announced that Doug Pierce has joined the company as Chief Operating Officer. Pierce will work directly with Jeff Corbin, CEO and Founder of APPrise Mobile, to help scale and take the company into its next level of growth. Commenting on the appointment, Corbin said, “Over the past several years since we launched theEMPLOYEEapp, APPrise Mobile has grown its client base and is now available to nearly 1 million employees around the world.  Serving enterprise clients in major industries including manufacturing, healthcare, retail and hospitality, among others, it was necessary for us to expand our management team to include someone well experienced in enterprise Software-as-a-Service companies.  Doug’s background will be critical to accelerating our growth.” Pierce brings extensive strategic and operational leadership experience to APPrise Mobile.  Most recently, he was the COO of mobile SaaS company, Scrollmotion.  He has held COO positions at POSSIBLE and Bridge Worldwide (both WPP Digital Agencies).  Previously, Pierce led client delivery and was part of the leadership team at enterprise social media software startup BuzzMetrics which was acquired by Nielsen Online. Pierce commented, “I am focused on excellence in client delivery, building high-performing teams, and scaling those processes and teams.  I decided to join APPrise Mobile for several reasons.  First, in a very short period of time, they have created and impressively grown an enterprise software company serving global companies.  Second, mobile employer-to-employee communications is a new category of technology that is about to explode.  Third, given their background in communications...
Workplace Managers Anticipate Big Challenges as Generation Z Enters the Workplace

Workplace Managers Anticipate Big Challenges as Generation Z Enters the Workplace

New Survey Report from APPrise Mobile: More than a third of managers believe that Gen Z will be more difficult to manage than older generations while many also anticipate communication and culture issues NEW YORK, NY – October 24, 2017 – Generation Z (Gen Z) is being met with a high-level of apprehension and doubt as they begin to graduate from college and enter the workforce for the first time. According to a national survey of workplace managers released today by APPrise Mobile, a mobile employee communications and engagement solution, more than a third (36 percent) believe that managing employees from Gen Z will be more difficult than previous generations. According to demographers, Gen Z is comprised of individuals with birth years starting in the mid 1990’s to the mid-2000’s. Adding to the lack of enthusiasm for America’s youngest employees, more than a quarter of workplace managers anticipate major communications and training-related challenges. Twenty-six percent of respondents believe that it will be more difficult to communicate with employees from Gen Z compared to older generations, and 29 percent expect it will be more difficult to train them. More than 1 in 10 managers (16 percent) also expect Gen Z to negatively impact their company culture. Despite these projected transitional pains, the report indicates that managers do not plan to cater to the needs and desires of Gen Z. Only 2 out of 10 managers (21 percent) plan to change their management style, suggesting that many “Gen Zers” will need to adapt to the working styles of their more experienced supervisors. Technology Key to Engagement Gen Z has always lived in an...
Trends in Communications Industry Show  Companies Slow to Adopt New Technologies

Trends in Communications Industry Show Companies Slow to Adopt New Technologies

NEW YORK — June 20, 2017 —  The Public Relations Society of America (PRSA) and theEMPLOYEEapp by APPrise Mobile today released findings from a new study on technology usage by the Communications Industry.  The report is based on a survey of more than 600 communications professionals and reveals that while companies have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies like email to communicate internally with employees. The study found that while the vast majority of individuals now possess mobile devices, companies are behind the curve in effectively deploying and using them for communications and content distribution. The survey explored the use of old and new technologies by communications professionals with respect to four main categories of technology: email, social media and mobile technology as well as messaging and social collaboration tools. The survey sought to determine how each is being used for both internal and external communications and their effectiveness for both. “Communicators understand the importance of finding technology that suits our ‘always on’ culture and emphasizing the role that digital storytelling has in today’s mobile-first world,” said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA. “Yet, based on organizations’ seemingly limited investment in newer technologies and reticence to move away from email and intranets, old-school communication tactics remain the dominant method of distributing information.” Jeff Corbin, CEO of APPrise Mobile, commented, “The past several years have seen a very rapid change when it comes to the use of technology to communicate with an organization’s internal and external audiences. It is safe to now...