APPrise Mobile in the News

HR Advisor: When Culture Goes Wrong, How to Pick Up the Pieces

In November 2017, Dara Khosrowshahi sat down with the New York Times for his first interview after becoming Uber’s chief executive and replacing Travis Kalanick. He discussed the company’s culture prior to his arrival, admitted that it “went wrong,” and said that he is committed to fixing these important issues facing the company. When a company’s culture is woefully off course, words alone will not define a new one. There needs to be serious action and a long-term plan that not only is actionable but is communicated from the top. Yes, a company’s middle management will be critical to ensuring that the plan is carried out and yes involvement and buy-in from the frontline is necessary for any plan to succeed. But at the end of the day, when it comes to turning a company’s culture around, the CEO will ultimately be held accountable and communicating what will take place must come from the helm. As the former CEO of a communications consulting firm, my advice to Mr. Khosrowshahi—three simple but very important steps: transparency, consistency, and humility. Transparency—Make the Plan Clear to All In an article I wrote on, I questioned Elon Musk’s philosophy that democratizing company direction and collaboration is the way to go. In cases where company culture has strayed off course, it’s difficult to fix it with countless cooks in the kitchen. CEOs are paid the big bucks to take responsibility for a company’s strategy and to let those who work for him or her to understand what is expected of them. If they do so successfully their business (and remuneration package) will thrive; if they don’t . .... read more

Ragan: How to Use Data to Boost Employee Engagement in 2018

Just 33 percent of U.S. workers are ‘engaged’ and committed to their job. Do you have a plan to address this workplace funk next year? Tap into these statistics to buoy morale and productivity. Companies are spending plenty on employee engagement initiatives, but something is amiss. According to Gallup: “Just 33 percent of U.S. workers (and 15 percent of global employees) are engaged at work—meaning they are involved in, enthusiastic about and committed to their job and workplace.” Why all the long faces and uninspired workplaces? One issue appears to be the primacy of productivity over people. As Susan LaMotte states in Harvard Business Review: “Most employee engagement models are centered around the work experience and not on the employees.” With 2017 winding down, it’s an ideal time for organizations to reconsider (and rejigger) employee engagement strategies. Engaged employees can do wonders for your productivity, morale, retention and recruiting, but it’s no easy task to create a culture that uplifts and inspires workers. Consider the following 2017 data points, provided by Shift Communications, as a guide for where to focus employee engagement time, dollars, energy and effort in 2018: According to YouEarnedIt’s Employee Experience Defined Report, just 10 percent of employees rate their employee experience a 10 out of 10. YouEarnedIt also found that 27 percent of executives say that their company still does not invest time or money cultivating a positive employee experience. APPrise Mobile’s America’s Invisible Bosses Report found that 23 percent of employees believe they would better understand company objectives if they received more regular and meaningful communications from their CEO. The same report states that 32 percent of workers don’t know... read more

Millennial Marketing: Is Your Internal Culture Ready for the Next Big Shift – Gen Z Employees?

It may be tempting to dismiss Gen Z as too young to make an impact on the workplace, but this couldn’t be further from the truth. Even in their relative youth, Gen Zers have practical and aspirational goals of working hard and finding success on an individual level – which translates well to a work environment. However, older generations are reluctant to share in this positive view of these up-and-coming employees (even Millennials!). APPrise Mobile, a mobile employee communications and engagement solution platform, explored this topic in its recent survey. One of its biggest findings was that more than a third of managers believe that Gen Z will be more difficult to manage than older generations, while many also anticipate communication and cultural issues. As Gen Z evangelists, we wanted to learn more and spoke with APPrise’s CEO and founder, Jeff Corbin. Skyler Huff: What were the biggest surprises coming out of this survey about Gen Zers? Jeff Corbin: When I look back at the survey, I’m most surprised by the number of managers (16%) that expect Gen Z to have a negative impact on their company culture. What this comes down to is fear of the unknown. Older generations were skeptical of Millennials and the term ‘entitlement’ was often tossed around when referring to this generation as they entered the workforce.  In my opinion, this may be happening again with Gen Z. People don’t know what to expect and that is perfectly fine, but they shouldn’t rush to judgement. I actually am hopeful that Gen Z will bring a fresh way of doing business to the workplace. The fact that they are a totally... read more

FierceRetail: rue21 App Offers Employees Simultaneous, Instantaneous Communication

New Branded App Helps rue21 Employees Communicate More Efficiently Part of making the busy retail season a success is empowering employees to work together and work efficiently. Employees are under constant pressure to update the store with new products, promotions and displays in the final months of the year. Especially in the world of fast fashion, top-down communication is key to guaranteeing a successful and accessible in-store team that keeps consumers happy. Mobile communication has become an important factor in this communication. Just ask rue21, the fashion retailer that has 760 stores throughout the U.S. Last holiday season, the retailer was struggling to create a cohesive communication strategy among employees. It then teamed up with APPrise Mobile to launch a branded employee communications app called rueStore. The new app allowed corporate leaders to better communicate with their majority millennial workforce in individual stores through mobile devices. Some of the highlights of the rueStore app include the ability of store leaders staff to send employees instant communication through messaging and push notifications. In addition, the app can push daily messages with visuals or other digital recaps before a shift even ends. And finally, the app can offer training content that previously had been stored in large, paper binders. Jeff Corbin, APPrise’s founder and CEO, said that rue21 was a pioneer in using mobile apps to communicate with employees. Rue21 started talking with APPrise about theEMPLOYEEapp in early 2016 and quickly realized that there was a great opportunity to help their employees get instantaneous and simultaneous updates. “The concept of having a branded app through which to communicate and engage with a front-line... read more

Forbes: What You Need To Know About Gen Z In The Workplace

When millennials first came into the talent sphere, they were derided with negative stereotypes. From their tendency to job-hop to underwhelming communication abilities, many felt their entrance into the workforce spelled its doom. This was clearly not the case as this cohort now accounts for the largest generation of employees, surpassing both Boomers and Gen X. Additionally, 83% of today’s managers are millennials. Rather than destroying it, these young, dynamic, casually dressed, tech-obsessed professionals brought a new kind of energy to their work environments that is propelling the workplace in to the future. Yet, just as older generations are getting the hang of working with their millennial colleagues, there is a new generation of employees on the scene: Generation Z. These pivotal youths will once again change the workplace dichotomy, for better or for worse (but most likely better). To understand the impact of Gen Z on the workplace and how their presence will affect millennial workers, I spoke with Jeff Corbin, CEO & Founder of APPrise Mobile, a mobile employee communications and engagement solution platform. Jeff Fromm: How does a millennial’s viewpoint of Gen Z in the workplace differ from other generations surveyed? Jeff Corbin: According to our survey, millennials believe Gen Z will be as easy to manage as they were.  This is not the case with the more senior and, oftentimes, experienced managers due to the proverbial generation gap. Historically, older generations have looked upon the next class of workers with a certain amount of skepticism and nervousness. As our survey demonstrated, this has not changed with respect to the different generations in the current workplace. It is therefore not surprising that millennial... read more