In addition to changing our name, we also maintained our commitment to upgrade our platform every quarter. This time around we added really cool and functional tools like the ability to take notes on documents within the app and to send broadcast “text” alerts. We also updated the design of our apps to include more color and iconography. It’s amazing how much has happened in the app world since 2012 when we first launched. The new design ensures that our customers’ apps remain ahead of the technological curve that continues to evolve on a daily basis.
I invite you to watch my vlog below to learn more about our new name and Version 7.0 upgrade. As we said in our recent press release, “APPrise Mobile is a communications app platform that allows any organization, large or small, to directly and instantaneously ‘apprise’ its target audiences no matter where they are located via mobile.”
There’s a lot taking place in October at APPrise Mobile. If you plan to be in Las Vegas, Washington D.C., New York, Providence or Sao Paolo, keep an eye out for us – we will be there. I hope you enjoy this edition of Mobile Mindshare and look forward to reporting back on our mobile journeys next month.
Founder, APPrise Mobile
5 Ways to Increase Employee Engagement Among Millennials
The term “Millennials” isn’t just the latest buzzword. It represents the latest workforce generation. A Deloitte study found that by 2025, 75 percent of the global workforce will be made up of millennials. Engaging these individuals – born between 1981 and 2000 – has never been more important. Here are a few thoughts on how employers can increase engagement among this growing demographic:
- Deliver and Encourage Opportunities Outside the Company but within the Industry
The majority (72%) of millennials surveyed by Culture Amp, a people & culture software company, said their company should enable them to contribute to their field. This means providing opportunities to make a difference beyond the company’s bottom line that can impact the overall industry. For example, Google sponsors hackathons that encourage engineers to flex their coding muscles beyond their daily routine, while other companies encourage general association memberships and participation.
- Digital Natives Want Mobile and Digital Options
Millennials grew up with digital technology. They’ve had smartphones, social networks and wireless internet for as long as they can remember. Companies need to communicate with their employees through the technologies they are used to – this means mobile! Mobile apps are uniquely positioned to provide a solution for employers to push important information to their employees by engaging them through the technology they use most and knowing that it is always at arm’s length.
- Provide More Flexibility
A study by PwC found that two thirds of millennials would like to have the flexibility to work from home (64%) and the ability to shift work hours (66%). By providing the ability for these individuals to get their work done outside of the typical office setting or a 9-5 schedule may help boost employee affinity and therefore engagement. However, how do you communicate with so many dispersed workers? Don’t fret – everyone has a mobile device.
- Streamline the Information Experience
Gone are the days where a worker does only one job all day long. Millennials are expected to multi-task and employers need to organize information so that they can do so as easily as possible. To the extent they are on the road, make sure they have the ability to easily access the information they need on their iPhone, iPad or Android mobile device without having to ask for help.
- Create a Culture of Transparency from Leadership Down
For Millennials, it’s not just about finding a company that provides them with a paycheck. Rather, it’s increasingly becoming about believing in the company they work for, its mission and its leaders. It’s therefore important for companies to make their leaders more accessible and to come up with creative ways to showcase who these people are, what their company’s mission is and its plan for the future.
While traditional and structured business ways have great value and Millennials can certainly learn a lot from their grey haired supervisors, it’s important for companies to take heed of the up and coming generation of professionals. In doing so, it is important that not only the right polices be in place, but that the proper tools, communications and opportunities exist so as to create stronger workforce connections and employee engagement.
Mobile Tech for your Analyst Day
Technology is shaping the way investors, and more broadly speaking, consumers as a whole are accessing information that impacts their lives. Just take our 2014 Mobile Survey of Institutional Investors, for example. Eighty three percent of investors polled said they rely on mobile when it comes to their work and 68 percent stated that they look at investor related content throughout the day on their mobile device.
It is no wonder then that events such as conferences, analyst days and roadshows have started to incorporate mobile technology. Technology solutions such as theCONFERENCEapp™ offer companies a cost efficient, mobile friendly way to engage with your attendees before, during and after your event. It also provides you an opportunity to go green and save money on your printing costs, as all of your presentations, facts sheets and other collateral can now be delivered to your attendees digitally, via an app. With the new functionality by APPrise Mobile that allows for the taking of notes directly onto documents, your attendees can use your app not only to view important documents, but also as a functional business tool.
To hear some more thoughts about how apps can enhance your analyst day, check out our latest whitepaper titled, “5 Ways Native Apps Can Enhance Your Upcoming Analyst Day.”
Need to Know
APPrise Mobile on the Move
APPrise Mobile is hitting the road this month and we want you to join us! To help spread the word about how communications professionals can utilize mobile to help them engage their target audiences, we are packing our bags and heading to the conferences below. We’ll be speaking with top industry executives and management and would love to see you there! Make sure to stop by if you’re in town!
October 7 – 10: Las Vegas, NV
October 12 – 14: Washington, DC
October 19 – 21: Providence, RI
October 22 – 23: New York, NY
October 22 – 24: Sao Paulo, Brazil
Mobile Music of the Month
The Miracle (Of Joey Ramone)
In an effort to promote U2’s new album, Songs of Innocents, Apple went ahead and gave it to all iTunes users for free, whether they wanted it or not.
If you didn’t get a chance to listen, here is the first song on the album performed live at Apple’s Keynote event.
APPrise Mobile Welcomes
Interesting Fact: Caesars was founded in Reno, Nevada more than 75 years ago.
Interesting Fact: Duke Energy’s service area covers approximately 104,000 square miles in the Southeast and Midwest.