Disrupting the Decades-old, Multi-Billion Dollar Intranet Industry
Toni Bower recently published an article in IT Business Edge discussing the paradigm shift taking place in the corporate communications industry. She indicates that there is a major transformation underway regarding how companies communicate not only with their employees, but also other important audiences. Mobile has altered the way we need to think about content distribution. The use of the Internet can no longer be thought about from the limited perspective of the desktop computer. We need to think about the Internet in a different way. And it’s about how to make content easily and conveniently accessible in a 2 1/2” x 4” mobile screen. Toni correctly points out that theEMPLOYEEapp is “disrupting the decades-old, multi-billion dollar intranet industry and are helping those charged with communicating and getting information into employees’ hands.”
When you consider the growth and role that Millennials now play in the workplace and their dependence on their personal mobile devices, you realize that no longer do employers have a choice but to change the way they think about how they make information and content available to one of their most important constituency.
Mobile Technology Can Make You More Successful In Your Work: 5 Thoughts to Consider Before Embarking on a Mobile App Strategy
Mobile application management company Apperian recently released its 2016 Executive Enterprise Mobility Report. Among its findings was that “51 percent of all companies are currently providing apps to at least one type of ‘extended enterprise’ worker – hourly workers, contracted employees and business partners – who are an important audience for enterprise mobile apps.” For those 49 percent not taking advantage of mobile technology and apps, this is a major lost opportunity. But it’s not too late.
Much research has recently been conducted on how mobile apps can increase productivity and enhance employee engagement. The most frequently cited reasons for not deploying mobile apps are the time and cost it takes to build, deploy and maintain mobile apps as well as the fact that those business unit leaders who can really be helped in their work by incorporating a mobile app strategy, don’t know what to do to make it happen. Fortunately, as mobile technology continues to proliferate, various app development companies are now available to both IT and non-IT professionals enabling them to quickly and cost-effectively deploy a mobile app strategy for their specific business purpose.
When considering whether a mobile app should be incorporated into your work, the following thoughts should be considered before embarking on such a strategy:
- What is the business problem that exists that a mobile app could potentially help solve?
- What is the intended audience of the mobile app and how many people in your organization could potentially take advantage of it?
- How are you currently addressing your business problem without the use of mobile technology?
- What functionality of mobile technology do you believe can help you do better or even solve your business problem?
- By incorporating a mobile app strategy into your business processes, what objective(s) do you believe can be achieved?
Once these questions have been answered, you will then be in the position to make the case for why your company should consider investing in mobile with respect to your particular business function and use case. As mentioned above, there are different solutions available to assist you — some that require heavy IT lifting and others that do not. The point to keep in mind is that given the nature of mobile technology, there is an opportunity for almost all aspects of businesses to take advantage of this new technological paradigm. A little thinking and homework can go a long way towards not only incorporating something new, relevant and exciting into your business processes, but also making you more successful in your work.
Yahoo Finance and Berkshire Hathaway Team Up for Annual Shareholder Meeting
Just months after Yahoo! produced the first-ever live stream of an NFL football game, it is now turning its capabilities to the Investor Relations community. Last month Yahoo Finance announced that it is teaming up with Berkshire Hathaway to live stream their upcoming annual shareholders meeting. According to the press release, “approximately 40,000 Berkshire Hathaway shareholders from around the world are expected to attend the highly anticipated event, which until now, has been unavailable to the general public.”
The move by Berkshire Hathaway accomplishes two key things. First, it allows both shareholders and non-shareholders to gain additional insight into the Company and its strategic vision for the upcoming years. Second, by utilizing this innovative approach, Berkshire is expanding its overall communications strategy and increasing its transparency to shareholders and potentially new shareholders.
Kudos to Berkshire and Yahoo! Such a move undoubtedly enhances the company’s IR communications, not to mention takes advantage of 21st Century technologies and ways of doing business.
Obviously most companies are not a Berkshire Hathaway. However, there is an important takeaway for all companies regardless of their size or financial resources. The day of the traditional press release and annual report is history. There are innovative and more current ways (that can be reasonably priced) to get a company’s key messages out to the general public and to be as transparent as possible.
One other thing to consider – everyone, especially professional investors, has a mobile device. And, pretty much all of the new technological tools available for communicating can be broadcast or displayed on iPhones and Android devices. Whether it’s live streaming events (in the case of Berkshire Hathaway), providing on-demand video content, releasing a new investor deck or simply making press releases easily and instantaneously accessible, investors are coming to expect that they will be able to access this IR content from wherever they are.
APPrise Mobile Welcomes
Who: ManTech International Corporation is a multi-billion-dollar public company that provides the innovation, adaptability, and critical thinking our government needs for success in defense, intelligence, law enforcement, science, administration, health, and other fields—throughout the nation and in many countries throughout the world.
What Product: theEMPLOYEEapp
Interesting Fact: ManTech got its start in 1968 with a single contract with the U.S. Navy to develop war-gaming models for the submarine community.
With President Obama and the First Lady making their way to this year’s South by Southwest (SXSW) Conference, it’s safe to say that you probably know at least one or two people who will be joining them for this event. Alleywatch, the largest organization focused on the New York technology, startup, and entrepreneurial ecosystem, provided 12 ‘must attend’ events to help those attending cut through the clutter of all the excitement taking place this year in Austin.