This could not be more true than with the communications industry. A rhetorical question: as communications professionals, what is the ultimate goal in our work? Answer: to ensure that our key messages get into the hands of our targeted audiences. So what are we waiting for? With mobile technology, we have the opportunity to do just this. Through native apps, we can push information and communicate with our important constituents anytime, anywhere.
At APPrise Mobile, our goal is to facilitate this opportunity for our industry. This month we announced a new partnership with Nasdaq Corporate Solutions. Now public companies that have a Nasdaq IR website (thousands of them) can have this important content seamlessly integrated into their own IR app that can be downloaded from Apple’s App Store and the Google Play to ensure that their investors have information at their fingertips, on the mobile device. Additionally, after more than a year of talking to internal communicators and HR professionals, we developed a create-your-own version of theEMPLOYEEapp so that businesses of all sizes can have their own app to communicate to employees on their mobile devices to improve communications and increase engagement. You can even try our solution for free for 14 days!
As communications professionals, you don’t have to be a tech wizard to take advantage of technology. After reading this edition of Mobile Mindshare, I think you’ll understand why.
Founder and CEO
Need to Know
The Evolving Landscape of TV is Eerily Similar to Desktop Computing
What do Blockbuster Video and Netflix, CDs and iTunes, PCs and tablets have in common? The former in each grouping either is or will become obsolete in the coming years. This is certainly true with respect to Blockbuster and CDs. Given the incredibly quick proliferation of mobile technology, is there reason to believe that the PC won’t go the same way or at least become less relevant in the near future?
The age of mobile digital consumption is upon us.
Earlier this month at the Consumer Electronics Show in Las Vegas, DishTV announced a new Internet TV service called Sling TV. The premise behind Sling is that millennials are cutting the cord on traditional cable and only want to watch (and pay for) those programs they watch most. The new offering allows DishTV to offer a streaming service similar to the likes of Hulu Plus and HBO Go for mobile devices. DishTV understands the changing dynamic of the television consumer and that they now are demanding that the content they consume – whether it be movies, music, documents or other work information – be delivered to them in a format that is user friendly and that can be obtained anywhere and at any time. And this means mobile!
We have every reason to believe that apps are to the PC as Sling TV is to regular TV. It will be very interesting to watch how both of these sectors continue to evolve and enable businesses and consumers to take advantage of cloud and mobile technology. Companies that don’t embrace the mobile paradigm may soon find themselves in the same situation as Blockbuster Video and CDs. Beware ABC, CBS and NBC!
Three Predictions for 2015
For our first Mobile Views column in 2015, we wanted to take out our crystal ball and provide three predictions that we and many other influencers (like Gartner and eMarketer) believe will shape mobile technology and trends this year.
- Mobile isn’t coming. It’s here! According to Gartner, by 2018, more than 50 percent of users will use a tablet or smartphone first for all online activities. This comes at the expense of the PC. It is no secret that PC sales are flat or declining. In its place, tablet sales will rise this year. eMarketer predicts that 1 billion people worldwide will use a tablet in 2015.
- Apps will be used to solve specific business problems. Apps will go from being a horizontal catch-all (e.g. messaging/social collaboration apps) to supporting specific industry verticals. 2015 will be the year when businesses will realize that existing tools like Sharepoint and other specific business unit application tools are not adequate in a mobile environment and will start to buy and/or build apps to transform business processes. This is where major opportunities exist. Mobile technology, in many instances, can be used to solve business problems and during 2015, business unit leaders will look for ways to incorporate apps into their work to support their particular department’s needs and goals. And they will do so either on their own (where easy to implement solutions exist) or rely on IT support to help guide the way.
- App developers out; Platform developers in. Developing apps can be a costly and time consuming endeavor. For many organizations that don’t have significant IT or development resources on staff, it can be an impossibility. Recognizing this, the next generation of technology solution – mobile enterprise development platforms (MED-Ps) will present themselves in 2015. There will be those that speak directly to the IT professional and then there will be those, like APPrise Mobile, that were created for the business unit professional, enabling them to take advantage of mobile without requiring extensive IT involvement.
Nasdaq Corporate Solutions Partners with theIRapp
Creating your own native IR app has never been easier thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp!
As investors become more dependent on their mobile devices for their work, making important IR information available to them in multiple and convenient ways is critical. That’s why theIRapp has partnered with Nasdaq Corporate Solutions. Now, companies utilizing Nasdaq’s IR website hosting service can seamlessly and instantaneously have content from their IR websites flow directly into their own branded, native IR app for iPhones, iPads and Android mobile devices.
To read more about our new partnership, check out our latest blog post by clicking here.
Changing the Face of Internal Communications
Keeping employees engaged is one of the major challenges internal communications professionals face, particularly as today’s workforce is dispersed and employees are much less reliant on desktop computers. In order to address the challenge of employee engagement, APPrise Mobile has launched a create-your-own version of theEMPLOYEEapp.
Now companies of any size can have their own app on Apple’s App Store and the Google Play for Android mobile devices. With the new self-service model, companies can quickly and cost-effectively create an app to share information with their employees. To learn more about our self-service version of theEMPLOYEEapp, watch our vlog or our new video by clicking on the appropriate link!
APPrise Mobile Welcomes
Who: Berkadia, a joint venture of Berkshire Hathaway and Leucadia National Corporation, is an industry leading commercial real estate company providing comprehensive capital solutions and investment sales advisory and research services for multifamily and commercial properties.
Interesting Fact: Berkadia is amongst the largest, highest rated and most respected primary, master and special servicers in the industry.
Who: Cowen Group, Inc. (NASDAQ: COWN) is a diversified financial services firm and, together with its consolidated subsidiaries, provides alternative asset management, investment banking, research, and sales and trading services.
Interesting Fact: Cowen Group is the first investment bank in the U.S. to have an app for investor communications. Through APPrise Mobile’s new partnership with Nasdaq, the company has seamlessly integrated content from its IR website into its IR app.